ACLU Real ID Act

The ACLU of Maryland vigorously fought against the Real ID Act with some help from illume. The act proposed to store state ID information from all fifty states in one combined database. A dangerous proposition according to the ACLU as hackers and identity thieves would have a centralized target. illume's goal was straightforward; take a complex set of fears and both simplify and personalize them.

Client:

ACLU of Maryland

Task:

Strategy | Collateral Design | Photography | Video